Pricing Strategy & Revenue Management – Executive Education Short Course

The Pricing Strategy & Revenue Management Programme introduces managers to the fundamentals of pricing with the central goal of developing a framework applicable to their industry. Participants acquire strategies, tools and best practices for tackling pricing issues at both the strategic and tactical levels. They will also be able to systematically identify opportunities to boost their firm’s profits through improvements in pricing. Participants will leave the course with powerful insights into pricing issues and a new awareness of additional ways to drive business results via strategic pricing. The bottom line result is manager will acquire the ability to make more profitable pricing decisions.

Learning Objectives include:

	The Fundamentals of Value-Based Pricing
	How Customers perceive price and form value perceptions
	How to analyse and choose among different pricing alternatives
	The role of cost information in the setting of prices
	Developing & implementing the best value-based pricing strategies
	Learning the art of pricing communications strategies
	Exploring the latest in pricing strategies & paradigms
	Examining common pricing challenges
	Investigating the multi-disciplinary nature of pricing
	Pricing new products & services
	Understanding the role of economics in pricing
	Unlocking the power of pricing

These participants will benefit most from this programme:

	Mid- and Senior-Level Executives
	Vice-Presidents and Directors of Marketing
	Finance, Sales, and Planning Executives
	Product Managers
	Entrepreneurs and Executives in Product Development
	Managers Facing Significant Price Competition

In general, participants represent a wide range of business titles and functions, and often are employed in fast-moving, dynamic industries, such as travel, hospitality, technology, consulting, investment banking, pharmaceutical, medical, and energy.

This executive education open enrollment short course is offered in the following countries: United Kingdom, Germany, United States, Singapore, Dubai and Hong Kong. Please click here to request a detailed brochure of the Pricing Strategy & Revenue Management Executive Education Programme.