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	<title>Meissner Research Group &#187; Fast Food Restaurants</title>
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		<title>Who Benefits from Bundling?</title>
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		<comments>http://www.meiss.com/blog/who-benefits-from-bundling/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 09:38:27 +0000</pubDate>
		<dc:creator>Joern Meissner</dc:creator>
				<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Add-On]]></category>
		<category><![CDATA[Anthony Tjan]]></category>
		<category><![CDATA[Bundling]]></category>
		<category><![CDATA[Cruise Package]]></category>
		<category><![CDATA[Customer Retention]]></category>
		<category><![CDATA[Fast Food Restaurants]]></category>
		<category><![CDATA[Harvard Business Review]]></category>
		<category><![CDATA[HBR]]></category>
		<category><![CDATA[Price]]></category>
		<category><![CDATA[Price Point]]></category>
		<category><![CDATA[Pricing Strategy]]></category>
		<category><![CDATA[Value Pricing]]></category>
		<category><![CDATA[Value Selling]]></category>

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		<description><![CDATA[Bundling is the act of grouping services and products together to create a new price point. This technique is common in most industries, but the question remains of whether the buyer or the seller actually benefits more from the bundling itself. In the recent article ‘The Pros and Cons of Bundling’ by Anthony Tjan (The [...]]]></description>
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