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	<title>Meissner Research Group &#187; Customer Retention</title>
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	<link>http://www.meiss.com/blog</link>
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		<title>Random House Fears E-Book Price War on iPad</title>
		<link>http://www.meiss.com/blog/random-house-fears-e-book-price-war-on-ipad/</link>
		<comments>http://www.meiss.com/blog/random-house-fears-e-book-price-war-on-ipad/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 11:36:30 +0000</pubDate>
		<dc:creator>Joern Meissner</dc:creator>
				<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Apple iBookstore]]></category>
		<category><![CDATA[Apple iPad]]></category>
		<category><![CDATA[Customer Retention]]></category>
		<category><![CDATA[Digital Books]]></category>
		<category><![CDATA[Digital Pricing]]></category>
		<category><![CDATA[E-Book Pulishing]]></category>
		<category><![CDATA[E-book Readers]]></category>
		<category><![CDATA[E-Books]]></category>
		<category><![CDATA[Financial Times]]></category>
		<category><![CDATA[Harper-Collins]]></category>
		<category><![CDATA[iBookstore]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Macmillan]]></category>
		<category><![CDATA[Markus Dohle]]></category>
		<category><![CDATA[Price Point]]></category>
		<category><![CDATA[Price War]]></category>
		<category><![CDATA[Pricing Strategy]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Random House]]></category>

		<guid isPermaLink="false">http://www.meiss.com/blog/?p=237</guid>
		<description><![CDATA[The iPad, Apple’s newest technological wonder, will be released on April 3rd, just a few short weeks from now, but one thing probably missing from its advertised digital bookstore, iBookstore, will be the books from the world’s sales leader in publishing, Random House.
In the Financial Times article ‘Random House fears iPad price war’, Random House [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Who Benefits from Bundling?</title>
		<link>http://www.meiss.com/blog/who-benefits-from-bundling/</link>
		<comments>http://www.meiss.com/blog/who-benefits-from-bundling/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 09:38:27 +0000</pubDate>
		<dc:creator>Joern Meissner</dc:creator>
				<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Add-On]]></category>
		<category><![CDATA[Anthony Tjan]]></category>
		<category><![CDATA[Bundling]]></category>
		<category><![CDATA[Cruise Package]]></category>
		<category><![CDATA[Customer Retention]]></category>
		<category><![CDATA[Fast Food Restaurants]]></category>
		<category><![CDATA[Harvard Business Review]]></category>
		<category><![CDATA[HBR]]></category>
		<category><![CDATA[Price]]></category>
		<category><![CDATA[Price Point]]></category>
		<category><![CDATA[Pricing Strategy]]></category>
		<category><![CDATA[Value Pricing]]></category>
		<category><![CDATA[Value Selling]]></category>

		<guid isPermaLink="false">http://www.meiss.com/blog/?p=232</guid>
		<description><![CDATA[Bundling is the act of grouping services and products together to create a new price point. This technique is common in most industries, but the question remains of whether the buyer or the seller actually benefits more from the bundling itself.
In the recent article ‘The Pros and Cons of Bundling’ by Anthony Tjan (The Harvard [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Basic Pricing Strategies and when to use them</title>
		<link>http://www.meiss.com/blog/basic-pricing-strategies-and-when-to-use-them/</link>
		<comments>http://www.meiss.com/blog/basic-pricing-strategies-and-when-to-use-them/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 12:50:01 +0000</pubDate>
		<dc:creator>Joern Meissner</dc:creator>
				<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Customer Retention]]></category>
		<category><![CDATA[Lifecycle]]></category>
		<category><![CDATA[Neutral Pricing]]></category>
		<category><![CDATA[Neutral Pricing Strategy]]></category>
		<category><![CDATA[Penetration]]></category>
		<category><![CDATA[Penetration Pricing]]></category>
		<category><![CDATA[Penetration Pricing Strategy]]></category>
		<category><![CDATA[Penetration Strategy]]></category>
		<category><![CDATA[Pricing Strategy]]></category>
		<category><![CDATA[Product Lifecycle]]></category>
		<category><![CDATA[Skimming]]></category>
		<category><![CDATA[Skimming Pricing]]></category>
		<category><![CDATA[Skimming Pricing Strategy]]></category>
		<category><![CDATA[Skimming Strategy]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Success]]></category>

		<guid isPermaLink="false">http://www.meiss.com/blog/?p=206</guid>
		<description><![CDATA[There are three basic pricing strategies: skimming, neutral, and penetration. These pricing strategies represent the three ways in which a pricing manager or executive could look at pricing. Knowing these strategies and teaching them to your sales staff, and letting them know which one they should be using, allows for a unity within the company [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Why there are no Winners in a Price War (other than the customer)</title>
		<link>http://www.meiss.com/blog/why-there-are-no-winners-in-a-price-war/</link>
		<comments>http://www.meiss.com/blog/why-there-are-no-winners-in-a-price-war/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 11:18:32 +0000</pubDate>
		<dc:creator>Joern Meissner</dc:creator>
				<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[Customer Retention]]></category>
		<category><![CDATA[Inventory]]></category>
		<category><![CDATA[Penetration]]></category>
		<category><![CDATA[Penetration Pricing]]></category>
		<category><![CDATA[Penetration Pricing Strategy]]></category>
		<category><![CDATA[Penetration Strategy]]></category>
		<category><![CDATA[Price War]]></category>
		<category><![CDATA[Pricing Strategy]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Success]]></category>

		<guid isPermaLink="false">http://www.meiss.com/blog/?p=176</guid>
		<description><![CDATA[In a price war, where competitors with similar products, designs, and incentives compete for customers by having the lowest price, the only person that wins is the customer. Always.
When allowing your sales staff to use price as their main tool to meet quotas for the month, week, or even year, you, as the executive, are [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Pricing Strategies for the Upturn</title>
		<link>http://www.meiss.com/blog/pricing-strategies-for-the-upturn/</link>
		<comments>http://www.meiss.com/blog/pricing-strategies-for-the-upturn/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 16:25:45 +0000</pubDate>
		<dc:creator>Joern Meissner</dc:creator>
				<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Customer Retention]]></category>
		<category><![CDATA[Economic Recovery]]></category>
		<category><![CDATA[Elasticities]]></category>
		<category><![CDATA[Pricing Strategy]]></category>
		<category><![CDATA[Raising Prices]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Upturn]]></category>

		<guid isPermaLink="false">http://www.meiss.com/blog/?p=72</guid>
		<description><![CDATA[Depending on which politicians and pundits you listen to, they will tell you that at the beginning of this new decade, the economic recovery has not only started; it has happened. Whether or not you believe them doesn’t matter. At the beginning of this new year, you and your company are going to face an [...]]]></description>
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		<slash:comments>0</slash:comments>
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